Annapurna Finance Pvt Ltd is one of the leading MFIs in India with its Head Office in Bhubaneswar. The company wanted to undertake a market research with an objective offer loans to micro enterprises.
The following was the specific objectives of the assignment Assess the competition landscape of selected locations for MSME loan products Understand the product offerings of Banks and NBFCs targeted to MSMEs in the selected loan segments (Rs 1 Lakh to Rs 50 lakhs) Analyze the nature and client segments which have taken MSME loans or are potential clients Comparative analysis of product offerings of Annapurna vis-a-vis competitors The assignment included Survey of 800 enterprises in 41 locations across specified states Interviews with 20-25 loan agents Interviews with a few senior officials of NBFCs offering microenterprise loans Secondary research